Registration End Date : 9 July 2024
Rayat Bahra Institute of Management, affiliated with IKG-PTU, Kapurthala, offers a Bachelor of Business Administration (BBA) program that equips students with essential business knowledge, strategic thinking, and managerial skills needed to excel in various business environments. Designed to enhance business acumen, the program covers core principles, fosters innovative strategic thinking, and develops effective leadership abilities, preparing graduates for success in the competitive global marketplace.
| Semester | Batch Name | Category | Intake | Total Sem Fee |
|---|---|---|---|---|
| Per Semester | 2024-2028 | General | 90 | 22000 |
Eligibility: 10+2 All Streams
Duration: 3 years (Full Time Regular)
Affiliated to: IKG-PTU
The first semester introduces core business principles through courses in Business Mathematics, Principles of Management, and Introduction to Accounting. This foundational phase is designed to build essential business skills and a solid understanding of management concepts, setting the stage for more advanced topics in subsequent semesters.
In the second semester, students deepen their knowledge with Business Communication, Financial Accounting, and Organizational Behavior courses. The focus is on honing communication skills and understanding organizational dynamics, crucial for effective business management and leadership.
This semester covers Marketing Management, Human Resource Management, and Business Economics. Students apply theoretical knowledge to practical business scenarios through projects and case studies, developing hands-on skills in marketing strategies and HR practices.
In the fourth semester, students explore financial management, operations management, and business law. This period emphasizes financial strategies, operational efficiency, and legal principles, with assignments and case studies designed to enhance practical understanding of these critical business areas.
The fifth semester features Strategic Management, International Business, and Entrepreneurship. It emphasizes strategic thinking and entrepreneurial skills, equipping students to navigate complex business environments and prepare for entrepreneurial ventures or managerial roles.
In the final semester, students focus on Business Research Methods, Project Management, and Business Ethics. The curriculum includes a major integrative project, internships, and placement training, ensuring students are well-prepared for professional careers with a strong emphasis on research, practical experience, and ethical practices.
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